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Vance Packard

Vance Packard appears in the following:

Licensed for use only on NEH-funded Annotations blog.

Beyond 'Eggheads': Vance Packard Pulls Back the Curtain on Advertising, 1958

Wednesday, December 05, 2012

By Philip Quarles

Vance Packard unveils advertising in this 1957 talk.

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Vance Packard, Mary Margaret McBride, and Henry Kissinger

Monday, January 13, 1958

This episode is from the WNYC archives. It may contain language which is no longer politically or socially appropriate.

Van Doren introduces Packard, who talks about his book about advertising and motivation research, "The Hidden Persuaders."

Van Doren introduces McBride, who talks about "Mary Margaret McBride Encyclopedia of Cooking."

Van ...