New York Public Radio Names Harry Clark General Manager, Corporate Underwriting & Integrated Media Sponsorships
New York Public Radio Names Harry Clark General Manager,
Corporate Underwriting and Integrated Media Sponsorships
(New York, NY – December 19, 2011) -- Harry Clark, a seasoned sales and marketing executive, has been named General Manager, Corporate Underwriting and Integrated Media Sponsorships, announced Noreen O’Loughlin, Vice President of Integrated Marketing for New York Public Radio Group (NYPR) and General Manager, The Jerome L. Greene Performance Space, today. NYPR, comprising WNYC, WQXR, and The Greene Space, is the largest public radio franchise in the country, reaching approximately 11 million consumers on-air, online, via podcasts, and in person.
In this newly created role, Clark will lead the underwriting revenue strategy across the organization’s multiple media platforms. In addition to directing the Local, National, and Digital Underwriting teams, Clark will direct efforts to capitalize on the organization’s rapidly expanding digital and mobile offerings, including: podcasts and websites of popular radio programs like Radiolab, On The Media, The Brian Lehrer Show, and The Leonard Lopate Show; the exclusive podcast-only programs “Here’s the Thing” with Alec Baldwin and “Freakonomics Radio” with Stephen Dubner; the WNYC and WQXR mobile apps; WQXR.org’s live webcasts from Carnegie Hall, Lincoln Center, and other internationally-renowned concert halls; and Schoolbook, an online education community from WNYC and The New York Times. Clark will report to O’Loughlin.
“As our audience increasingly engages with our brands and programs via an ever-expanding array of platforms ‘off-air’, NYPR needs a marketing-driven revenue evangelist to lead the sales organization and enable clients to seize new opportunities to reach public radio’s highly desirable and influential audience,” said O’Loughlin. “Harry – with his experience in creating and implementing growth strategies – is the right person to maximize the significant expansion in platforms and audience NYPR has experienced in just the last five years. I’m delighted to welcome him to the NYPR family.”
“NYPR is a wildly innovative and smart content producer, skilled at convening engaged, informed, and culturally-savvy communities around their content…and unlike most media companies right now, they are experiencing tremendous upward momentum and growth both as a member organization and with their listeners,” said Clark. “I’m excited to help unlock NYPR’s untapped digital potential for marketers seeking to align themselves with our distinctive brands and highly loyal audiences, and I’m delighted to join such a successful team.”
Clark brings over a decade of experience in fostering sales culture and practices focused on developing customer solutions through senior positions at some of the largest radio stations in the United States. Most recently, Clark was Director of Strategy for Emmis Communications in New York, where he led strategic efforts across the organization including digital growth through cutting-edge video integration. Previously, he held other key leadership roles at Emmis, including Director of Sales and General Sales Manager. From 1999-2007, Clark worked for the global marketing research firm Arbitron, where he was recognized with top company awards while serving as the Divisional Manager for the Western United States and Southwest Regional Manager and was part of the team that helped roll-out the People Meters (PPM).
Clark’s appointment is effective immediately, and he can be reached via email at hclark@nypublicradio.org.
New York Public Radio is New York's premier public radio franchise, comprising WNYC, WQXR, and The Jerome L. Greene Performance Space, as well as www.wnyc.org, www.wqxr.org and www.thegreenespace.org. As America's most listened-to AM/FM news and talk public radio stations, reaching 1.1 million listeners every week, WNYC extends New York City's cultural riches to the entire country on-air and online, and presents the best national offerings from networks National Public Radio, Public Radio International, American Public Media, and the British Broadcasting Company. WNYC 93.9 FM broadcasts a wide range of daily news, talk, cultural and music programming, while WNYC AM 820 maintains a stronger focus on breaking news and international news reporting. Classical 105.9 WQXR is New York City's sole 24-hour classical music station, presenting new and landmark classical recordings as well as live concerts from the Metropolitan Opera, the New York Philharmonic, among other New York City venues, immersing listeners in the city's rich musical life. In addition to its audio content, WNYC and WQXR produce content for live, radio and web audiences from The Jerome L. Greene Performance Space, the station's street-level multipurpose, multiplatform broadcast studio and performance space. For more information about New York Public Radio, visit www.nypublicradio.org.
# # #
