The Grammy Award-winning album packaging was created by art director Robert Fraser, designed by Peter Blake and Jann Haworth, and photographed by Michael Cooper. It featured a colorful collage of life-sized cardboard models of more than 70 famous people.
The song lyrics were printed on the back cover, the first time this had been done on a pop LP.
Sgt. Pepper's was one of the first gatefold album covers, meaning that the album could be opened like a book to reveal a large picture of the Fab Four in costume.
Peter Blake's original sketch for the Sgt. Pepper Cover.
Manuel Cuevas, a Mexican designer who also created some of Johnny Cash's black suits, designed the satin, military-style outfits.
The Sgt. Pepper cover was parodied by Frank Zappa and the Mothers of Invention in the 1968 album We're Only in It for the Money. McCartney initially refused permission for the parody cover to be released but he later relented.
The Simpsons' episode Bart After Dark featured a parody of the album cover for its couch gag.
A 1977 Korean version of Sgt. Pepper's(!), in which all of the people that graced the original cover were removed.