Neuroscientist and clinical psychologist Ian Robertson looks at why some people succeed in life and in business while others fail, and why some individuals become powerful while most others remain powerless. In The Winner Effect: The Neuroscience of Success and Failure, he shows how success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. It also answers the question of why some people attain and then handle success better than others.