Many print publications are struggling to survive, but one New York critic is starting a new art magazine.
Jason Farago, who writes for The Guardian among other publications, is the editor-in-chief of Even, a magazine which launches on Thursday featuring essays, reviews and interviews.
The inaugural issue has an essay about Bjork's show at the Museum of Modern Art, an interview with Belgian painter Luc Tuymans and pictures of a project that artist Kemang Wa Lehulere did about South African writer Nat Nakasa.
In this interview, Farago explained the goal is to be provocative and international, and to cater to a public that cares about art but are not specialists. And he believes niche media works in print. "There is a robust market and a robust audience for print publications if the audience is targeted properly and if the object is something that people might want to buy," he said.
Even is being launched as the Frieze Art Fair is happening in New York, which is staged by the publishers of another art magazine, Frieze. But Farago said Even is not going to be the print version of the art fair craze. "I think that the best thing that a print magazine can do today is to offer not a escape from the art world, but a different tempo, a different time signature," he said.
Even's name is borrowed from French-American artist Marcel Duchamp, whose most famous work is entitled "The Bride Stripped Bare by Her Bachelors, Even." The magazine will come out three times a year.
