
Talk: "Fish dinner talk" by Fiorello La Guardia

( Acme News Photo/WNYC Archive Collections )
Mayor La Guardia speaks at a dinner at Whyte's restaurant on Fulton Street hosted by the Fishery Council. Noting advances in distribution, transportation and keeping, the Mayor suggests that fish isn't just for Fridays anymore. Not surprisingly his comments are met with enthusiasm.
Audio courtesy of the NYC Municipal Archives WNYC Collection
WNYC archives id: 91076
Municipal archives id: LT4173
This is a machine-generated transcript. Text is unformatted and may contain errors.
If you were to listen to a man that you know in production. And there's an old man I want to give your younger male. A warning. It has been sad that this man way out is way out. A. Very fine married woman with. A shot time ago three years ago I hated him now I love him Girls me way out. I will end all rather ask that. You Home dynamo may have already have their say a few words for you. The program. Back home. And you know. It would be. And. I'm hearing. So I came in. An enthusiastic. Advocate. Consumption fish. In quite the restaurant. Now I think that. Might well be. An. END. To me. The reception and the handling. Of. The phone sales. And of the end of. The mission of Martin. Has given the subject a great deal of talk. And we're. Right many. Way in solving the problem. While a storm comes along and expedite things and. We are now approaching the time for. The completion of the. Market. And we expect to turn it over to the industry with a very few weeks. Back in accordance with our plans yes but. Jack and we hope with your cooperation that we may be able to complete. Without delay and without interruption. I had expected planned. And also. The actual structure and layout of wholesale markets in the city. I found on taking office. Back all the procession in the physical layout. You know our home sales. Are there so great and. Now this is ready and willing to do its part. With our limitations we must necessarily be able to show. That a new public right of this character is sound. In the first unit commissioner Morgan was able to show the hand. And that would be selfless and we had no trouble in proceeding. As. Gentlemen. Who are involved in what we call the second unit are ready to sign a tentative agreement we immediately. Commence construction I'll back you in it so back you will have a completed well planned modern up to date sale market for your. Morgan has for some time. Then using his consumers division. For the purpose of educating. Consumers in the increase use. As. It written seems that would be necessary. In this day and age. It's no use from purpose to ascertain just Bennett's Oh. Yes let's call that almost everybody has been wrong. And people are hearing. Cost. That was necessary generations ago and I'm not necessary today. In the olden time. The supply of say she was not constant. She had. Sailed ships exclusively a. Little was known refrigeration. Ice was a luxury and therefore people took that habit obviating thing on given days after week. That in some religions the dietary. A fish died on certain days. But a slight research will indicate that fact was so regulated as to provide. A. Market under the conditions then existing. I have I'll go back has been changed. And of course there is no desire or even thought to change any dietary group. Any religion at all. But. We have reached. A stage of the balance. Impulse to catch I think and its transportation. As well as its keeping and distribution. As to make possible the same thing. On every day out the week. The transportation of cars. All the internal combustion engine moaning bolts and even seeing vessels. Bringing in your supply as it is required sometimes. When you're. Back. With a development the art of refrigerator. Might have been laying in the conservation of your daily supply. But the availability in the manufacturing ice all it's equivalent in refrigeration. From the time it leaves the here on the ship itself. To the wholesaler job and retail and even in the home there is no reason at all off. Why the consuming public. Cannot and should not. Fish on any day that in his eyes. We conducted a campaign for you in the early part of my term seeking to induce consumers to avail themselves. Of. Favorable prices when your supply. Permit lower costs. People little realize. You're not the most cost in the distribution system I'll buy read tale market schemes. Fact cannot be helped in a city the size of New York. We have discovered however. Back with a clip. From eating a proper display and keep your products. Such as we have in the cupboard market Park Avenue. In. Increase sales. And the small fish division aisle that might get on Park Avenue has increased its turn over many many years during the past year. Now if we extend that idea. Along with number two. With proper refrigerating facility. Annual conduct and intelligent. And pain of education and I don't mean a high pressure sales campaign but the constant system Teligent campaign of education I think you can do a great deal to establish a more normal. And consistent sale of your problem throughout the week. So that when. They put at your disposal. Station consumers the vision. Of the five markets. And also all such facilities as the city for me. Broadcasting general market information over its own radio system. You can readily understand. That in the US our broadcasting system we must necessarily hear it to general conditions and can I point out to any individual. Box if you will provide us. And you will know ahead of time. Of the supply that's coming in to this point it's availability and quantity and the expected price if we can do a great deal every morning on the pricing to consumers. They might expect that they are the next day. In the fish markets throughout the city. Now you have a great industry. With trying to do back up. And we want to see your industry prosper in our set. And that's why I appeal today to your associations I understand you are well organized in your trade association. For a very careful and serious consideration. Of the completion and rounding out. Fish Market. That we may come to an agreement in order to qualify for the appropriations necessary to construct unit number two. I spank you for this opportunity of meeting you here today. I'm sorry that I must leave this class and the surrounding to go back into the tunnel on and complex all by labor just for you but that is all in the park. They may have just days away and sometimes no matter what bait he uses Desson catch twenty cents to take it on I. Was going to the mad New York City Animal everything about it. And they're just going to yell from heights restaurant in downtown Manhattan for the fishery Council an organization made up of the fish merchants of the Metropolitan and middle Atlantic area is holding its annual all seafood dinner.