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The Leonard Lopate Show

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The Leonard Lopate Show

How Driscoll's Came To Dominate The Strawberry Industry

Dana Goodyear, New Yorker staff writer, joins us to discuss how Driscoll’s reinvented the strawberry.

Dana Goodyear reports on how Driscoll’s came to dominate the strawberry market in her latest piece for The New Yorker "How Driscoll's Reinvented The Strawberry." The piece explores how Driscoll’s used breeding to create the glossy, heart-shaped strawberries we associate with the brand.

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