When the Al Jazeera Media Network set out to infiltrate the insular American media market beginning in 2006, it came just two years after President George W. Bush called the Arab media service "hateful propaganda." In his book, An Unlikely Audience: Al Jazeera's Struggle in America, William Youmans looks at the challenges the organization faced while trying to breakthrough to American consumers. He explores its success and failures, including the closure of its $2 billion Al Jazeera America channel in April 2016.