Josh Rabinowitz appears in the following:
Super Ads Touch Down
Thursday, January 29, 2009
Television advertisers are expected to shine on Super Bowl Sunday. But dark clouds are looming over the consumer economy. Joining us to talk about this year's Super Bowl ads -- and the role music will play in them -- are Josh Rabinowitz, senior vice president and director of music at ...
I'm With the Brand
Monday, June 30, 2008
The Umbrella power... to sell lipstick. Rihanna’s hit song is featured in Cover Girl commercials, and she is just one in a sea of superstars who are the voice and the face of the new jingles on TV, from Dylan and Cadillac to The Eagles and Wal-Mart. Josh Rabinowitz, Billboard ...
Beyond Oscar Meyer
Thursday, February 07, 2008
Josh Rabinowitz, Billboard columnist and music executive at Grey Group advertising and David McGinnis, Head of licensing for Mute Song, discuss the unlikely return of the ad jingle.
Oh, What a (Familiar) Feeling!
Friday, October 12, 2007
Best-known as the soundtrack to an iPod ad, Feist's song "1, 2, 3, 4" was licensed for lower-profile promotion from HBO, Urban Outfitters and even eBay. And most of us can name a few tracks we never want to hear again in a commercial. ("Like a Rock," anyone?) We ask ...
New York's Biggest Beethoven Fan
Friday, October 13, 2006
I am a Beethoven fanatic like no other, NOT MERELY because: I would do bong hits listening (with headphones) to the late String Quartets, whilst my friends did the same to Pink Floyd. I can blindly tell you if Mazell, Solti, Von Karajan, Szell, Gardiner, etc. is conducting Beethoven's 7th. ...
