New York Public Radio Names Lisa Baird Chief Marketing Officer
(New York, NY – August 23, 2018) – New York Public Radio (NYPR), home of WNYC, WQXR, Gothamist, WNYC Studios, and The Jerome L. Greene Performance Space, today announced that Lisa Baird has been named Chief Marketing Officer.
In this newly created role, Baird will lead the marketing and audience development, data, membership, sponsorship and communications teams. In addition, she will be responsible for raising substantial revenue, increasing audience size and diversity across all programs and platforms, cultivating audience loyalty, and amplifying digital membership. Baird reports to Laura Walker, President and CEO, New York Public Radio. Her appointment is effective September 10.
“I am delighted to welcome Lisa to New York Public Radio at this important moment in the news business and audio arena,” said Walker. “As local journalism declines and podcasting continues to grow, NYPR is committed to reaching a larger, more diverse audience with rigorous reporting and news, important conversation, classical music, and entertaining and informative podcasts. Lisa’s reputation in the private sector and sports industry is extraordinary and she is known as an innovative marketer with a strong track record of success. We are confident that Lisa will assist us greatly as we bolster NYPR’s brand as one of the most trusted and admired media organizations.”
“I am delighted to be joining NYPR, which serves one of the most passionate and loyal audiences in media,” said Baird. “The opportunity to work with NYPR’s leading brands and programming is both exciting and challenging at a time when New York and the world needs public radio and all it represents more than ever.”
Baird joins NYPR from the United States Olympic Committee (USOC), where she has held the position of Chief Marketing Officer since 2009. During her almost 10-year tenure, she oversaw all commercial activities including the USOC’s media assets, sponsorship, licensing, advertising, hospitality, events and marketing and branding. She launched the Team USA brand, which is one of the most active digital sports brands, collaborated on the launch of an OTT channel with NBC and the International Olympic Committee, and achieved record revenues benefiting national governing bodies of sports and America’s athletes. She also led an extensive marketing, media and sales team and built a digital media platform, home to 26 national governing bodies. In 2017, the City of Los Angeles was awarded the honor of hosting the Olympic and Paralympic Games in 2028 and Baird was an integral architect of the launch of US Olympic and Paralympic Properties, a joint venture between the USOC and the Los Angeles 2028 Organizing Committee.
Earlier in her career, Lisa was the Senior Vice President, Marketing and Consumer Products, for the National Football League (NFL). She has a rich and extensive background in leading branding, development and marketing for several Fortune 50 companies, including managing iconic brands at IBM, General Motors, Warner-Lambert Company (now Pfizer), Bristol-Myers Squibb Company, Johnson & Johnson Consumer Products, and the Procter and Gamble Company.
About New York Public Radio
With an urban vibrancy and a global perspective, New York Public Radio produces innovative public radio programs, podcasts, and live events that touch a passionate community of almost 26 million people monthly on air, online and in person. From its state-of-the-art studios in New York City, NYPR is reshaping radio for a new generation of listeners with groundbreaking, award-winning programs including Radiolab, On the Media, and Carnegie Hall Live, among many others. New York Public Radio includes WNYC, WQXR, WNYC Studios, Gothamist, The Jerome L. Greene Performance Space, and New Jersey Public Radio. Further information about programs, podcasts, and stations may be found at www.nypublicradio.org.
