Steven D. Levitt

Logic and facts are no match for ideology - here's how to persuade people who don't want to be persuaded.

Stephen Dubner and Steven Levitt, hosts of the Freakonomics podcast and authors of Think Like A Freak, talk about ways to retrain your brain and challenge how you think. Today: why thinking like a child -- thinking small -- can help solve big problems.

Steven D. Levitt and Stephen J. Dubner ask unexpected questions to challenge the way we think by looking at the hidden sides of things. Their new book SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance, is a follow-up to their first book, Freakonomics. Read ...