Rick Rubin

Rick Rubin joins to discuss his new book on creativity.

Rick Rubin's new book, The Creative Act: A Way of Being, shares his thoughts on creativity, and how he unlocks creativity in the artists he works with.

Rick Rubin earned his reputation as a hitmaker when he was still in college by co-founding a pioneering hip-hop label. Then he diversified, rebooting the careers of Johnny Cash and Ne...