Frank Moss talks about how the researchers at MIT Media Lab are creating technologies that will greatly impact our lives over the next 25 years and reveals the highly unorthodox approach to creativity and invention at the Media Lab. In The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives, Moss tells stories of people—from musicians to neuroscientists to visual artists to computer engineers—who are using Media Lab innovations to confront personal challenges.