Creating 'Passion Brands'

The creative and cultural sectors are responsible for the most exciting and inspirational content and experiences being produced today. How do we leverage this position of strength to create brands and marketing campaigns that audiences get passionate about? So called 'passion brands' are able to create powerful emotional connections with consumers and the arts are well placed to take advantage of this trend.

On this panel chaired by Wisdom Hackers founder Alexa Clay, you'll also hear:

WNYC is podcasting every panel from Remix Summit, held in New York City on September 17-19.