The South Bronx Reacts to Rebranding Efforts: ‘What Piano District?’

Mott Haven, South Bronx

A group of developers are trying to rebrand part of Mott Haven in the South Bronx as "The Piano District" - which is a nod to the piano factories that used to be there a century ago.

Eddie Small, reporter/producer for DNAinfo covering the South Bronx, explains why some community members are pushing back against the rebranding (using the hashtag #WhatPianoDistrict), describes pending plans to build luxury waterfront housing in the area, and talks about how a #BronxIsBurning-themed Halloween party thrown by the developers recently threw fire on local concerns about gentrification.