New Museum Installs 28-Foot Tall Rose on Facade

If you're walking down the Bowery on Manhattan's Lower East Side this week, you may notice something different on the facade of the New Museum. A 28-foot tall steel, aluminum and lacquer rose now stands on the museum's ledge where Ugo Rondinone's Hell, Yes! rainbow used to be.

German Post-war Contemporary sculptor Isa Genzken created Rose II, her first piece of public art to be installed in the United States. It was installed on Saturday and will remain on view through 2011. (Genzken made her first Rose in 1993.)

Rondinone's Hell, Yes! was put up on the facade of the New Museum in December 2007 to celebrate the contemporary museum's first freestanding building on the Bowery.