Press Release of the Day: Candles That Smell Like Burgers

As with our inaugural press-release-of-the-day item yesterday, this one combines two things that publicists absolutely love -- invoking holiday spirit, and attaching an important social cause (hunger, autism) to a merchandising opportunity.

"With eight nights of giving, it’s easy to run out of gift ideas for that hard-to-buy for person. Let the aroma of steam-grilled-on-a-bed-of-onions fill the house this Hanukkah season by giving White Castle's Original slider®-scented candle as a quirky, yet distinctive Hanukkah gift.

"The nature of Hanukkah lends itself to family, togetherness and light. White Castle's Original Slider®-scented candles are a fun, attention-getting gift to give during Hanukkah, especially for families who have a child with Autism as net proceeds from the sale of the candle benefit Autism Speaks. Hanukkah begins this week and White Castle's Original Slider®-scented candles are back just in time. White Castle is a family-owned business's and recognizes the importance of being involved with a cause such as Autism Speaks and knows the importance of family and traditions, especially during the holidays.

"Jewish families who love the popular fast-food chain, can make Original Slider®-scented candles part of this year's Hanukkah celebrations and support a great cause in return."