Online Buddies Hawking Products

On the Media | May 5, 2011

It was only a matter of time before advertisers figured out how to take advantage of the newest form of communication: online instant messenging. Digital “buddies” are popping up all over the web, programmed to strike up chats with human users to promote anything from movies and magazines to toys and trucks. Brooke talks to ActiveBuddy’s Chris Bray.

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