Does Metaphorical Framing Really Work?
On the Media | May 5, 2011
While editors and journalists worry about whether a simple word choice could influence their readers, politicians take another tack. They use metaphors all the time, explicitly in order to persuade people to view things their way. Lera Boroditsky, a psychology professor at Stanford University, conducted an experiment to see just whether this kind of metaphorical framing really works.
