What Makes a Gaffe So Sticky

On the Media | Aug 19, 2011

Politicians make mistakes all the time.  Only a few of them, however, are deemed “gaffes” and even fewer get replayed over and over in the press and online.  Paul Waldman argues that some gaffes stick more than others because reporters’ coverage actually just reinforces conclusions that have already been drawn about the politician.  He talked to Brooke about how these so-called gaffes don’t really tell us anything new, but rather justify what we’ve been thinking all along.

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