Inside Coca-Cola

The Leonard Lopate Show | Oct 21, 2011

Neville Isdell, former CEO of Coca-Cola, talks about his 30 years with the company and his role running the world’s leading soft-drink company. In Inside Coca-Cola: A CEO’s Story of Building the World’s Most Popular Brand, he describes opening markets in Russia, Eastern Europe, Philippines, and Africa, and explains the his ideals for corporate responsibility and ethics.

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