The Secret Science of Winning Campaigns
The Leonard Lopate Show | Oct 31, 2012
Sasha Issenberg shows how cutting-edge social science and analytics are reshaping the modern political campaign, upending the way political campaigns are run in the 21st century. In The Victory Lab: The Secret Science of Winning Campaigns Issenberg writes about the techniques—including persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how they’re being used.
