The Story of Polaroid

During the 1960s and '70s, Polaroid was the coolest technology company on earth. Christopher Bonanos tells how Polaroid, led by its founder, Edwin Land, grew from a 1937 garage start-up into a billion-dollar pop-culture phenomenon. In Instant: The Story of Polaroid, he tells the tale of Polaroid's first instant camera to hit the market in 1948 to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy and its unlikely resurrection in the digital age.