Taking the Film Out of Movies

When you go to see a film these days, there’s a good chance you’re not watching actual film. Rather, you’re seeing a projection of 1s and 0s coming from a computer hard drive.

For the past few years, movie studios have been extolling the virtues of digital projection systems: lower distribution costs, immaculate picture quality, easier maintenance, and even increased safety (film is flammable). Theaters have been making the conversion, and 2013 may be the year the process comes to a close. “We’ve sort of reached a critical mass in terms of the number of digital theaters that are out there,” Brent Lang, entertainment reporter at The Wrap, explains, “and it might not make financial sense for studios to continue producing film prints of new releases.”

Although studios stand to save hundreds of millions of dollars, the initial conversion can cost theaters more than $100,000, which can be a death blow to small operators. Independent theater owners, Lang says, have a difficult time getting bank loans for upgrades. “Your Loews, your AMC, your Regal, these are not the people facing the choice between do I keep the lights on the marquee on or do I close the doors,” he tells Kurt Andersen.

In one small town, a group of residents are trying to save the lone movie theater, turning the commercial theater into a nonprofit. Kurt spoke with Debby Ebke, the treasurer of the Bonham Theatre Project, in Fairbury, Nebraska. The group is accepting donations to convert to digital projection and remodel the 86-year-old building. “It’s an economic issue for the whole town,” Ebke tells Kurt. “It’s important to maintain any type of entertainment to keep young people in our community.”

So far, the group has raised $15,000, and they are accepting in-kind donations. Some local farmers have pledged grain, and livestock are also accepted.

→ Do you think we should save independent theaters and repertory cinema when it's possible to watch almost any movie on your phone? Tell us in a comment below.