PIC: Korean Subway Ad Makes Train Look Like Beach

By
Alex Goldmark
Transportation Nation | Jun 9, 2012

(Photo by Stephen Nessen)

Friend of TN, Stephen Nessen sent us this pic from a subway car in Seoul.

When the New York subway system coats a car in advertising, or plasters an entire station with one ad campaign, they call it "full wrapping" and "station domination." Aggressive terms.

This trompe l'oeil Korean interior ad campaign struck us as less dominating than destabilizing, as fitting for a flood warning as for a beach vacation daydream. Why shouldn't your commute feel like a walk on the beach crossed with a disaster movie.

If you have fun subway (or any transpo) pics, send them to us at transponation at gmail.

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Alex Goldmark

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