A Twittering Headache for Motrin

The Brian Lehrer Show | Mar 31, 2010
Over the course of an afternoon, Motrin's latest ad campaign was undone by tech-savvy mothers using twitter who were offended by the ad's tone. Virginia Heffernan, The Medium columnist for The New York Times Magazine, explains how new technology is changing the way consumers and companies interact.

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Goodbye, WQXR's Jeff Spurgeon

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