I'm With the Brand

The Umbrella power... to sell lipstick. Rihanna’s hit song is featured in Cover Girl commercials, and she is just one in a sea of superstars who are the voice and the face of the new jingles on TV, from Dylan and Cadillac to The Eagles and Wal-Mart. Josh Rabinowitz, Billboard columnist and music executive at Grey Group advertising and David McGinnis, Head of licensing for Mute Song, discuss the new sound of the ad jingle.