Senses and Sensibility

Historian Caroline Elkins investigates the violent struggles surrounding British colonialism in Kenya. She challenges the standard British version of the Mau Mau rebellion, and uncovers disturbing stories of British labor and prison camps in her new book, Imperial Reckoning. Next, Pulitzer Prize-winner Irwin Unger, and his wife and co-author Debi, examine the larger-than-life history of one of America's most prominent families: The Guggenheims. Then, stage, screen, and television star Marge Champion has been chosen as a 2004 inductee into the National Dance Hall of Fame. She looks back at her long career in musicals with a special night of memories and movie clips held at the Film Forum. And Martin Lindstrom looks to the future of marketing. He points out that 75 percent of our emotions are rooted in what we smell, and he argues that successful companies will need to find ways of appealing to all five senses of potential consumers.