How Emotion Influences Voters

The Leonard Lopate Show | May 10, 2010
Political psychologist Drew Westen says that successful politicians must appeal to voters’ hearts, maybe even more than to voters’ minds. His recent book is The Political Brain: The Role of Emotion in Deciding the Fate of the Nation.

WNYC Homepage - Top Stories

New York City's Slowing Job Growth

Jack Schlossberg, the Kennedy Running for Congress in New York. Plus, the Astronaut Reid Wiseman

I.C.E.'s "Wartime Recruitment" Campaign

Central Park’s Great Lawn to host 50K for World Cup final watch party

YOU ARE ONLINE