The Return of the Jingle
Soundcheck | May 24, 2010
Once dismissed as a throwback to the age of Mad Men, advertising jingles are enjoying a renaissance.
Subway has its new “$5 Footlong” jingle, Chili’s is reviving its “Baby Back Ribs” ditty and the vintage Stanley Steemer tune is burrowing its way back into consumer consciousness. We look at what’s driving this comeback with help from Stuart Elliott, advertising columnist for The New York Times.
Later, we speak with one of the original Mad Men, pianist and composer Roy Eaton. He tells us about his days writing jingles for the likes of Texaco and Beefaroni. Also, stage and screen actor Jeff Daniels joins us to play live in the studio.
