Toy Fair Offers Budget Buys

WNYC News | Jul 12, 2010

The American International Toy Fair is underway in New York.

Mattel president Neil Friedman says the company understands money is tight.

FRIEDMAN: I think we have everything from price points to brands that consumers love. So we feel in a pretty good place, even though we are very cognizant that the discretionary spending is going to be less than it was in the past.

REPORTER: Friedman says 85 percent of his company's toys are under $30.

Top Stories

Mamdani and Trump advance plan for 'new neighborhood' above Sunnyside Yard in Queens

How Extinction Entered the AI Debate

Designing the Magical Effects On Stage in 'Paranormal Activity' and 'Stranger Things'

Learning to Drive in New York and New Jersey

YOU ARE ONLINE