Cell Phone Soaps

By
Fred Mogul
WNYC News | Jul 12, 2010

New York, NY —

A Rutgers University researcher is developing a public health soap opera, with federal funding.

She hopes the cellphone series will make the case for condoms more effectively than hum-drum public service announcements delivered by broadcast, print and billboards.

WNYC’s Fred Mogul has this report.

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Fred Mogul

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