New Grocery Puts Focus on Local and Sustainable Food

New York, NY —

Urban Rustic Grocery -- across from McCarren Park in Williamsburg – is a label reader's paradise. Its focus is local, traceable and sustainable. The owners milled their own wood for the floorboards; the café’s to-go forks and spoons are made of potato starch; and the shelves are dotted with labels that read, ‘Made in Brooklyn.’ As WNYC’s Marianne McCune reports, the store’s founder is a filmmaker turned grocer.