Alexandra Jacobs on Spanx

The New Yorker: Out Loud | Jun 25, 2014
This week in the magazine, Alexandra Jacobs profiles the founder of the shapewear company Spanx, Sara Blakely. Here Jacobs talks with Blake Eskin about how Blakely has used humor, sex, and new technology to make foundation garments for women stylish again, and what the success of Spanx says about how Americansmen as well as womenthink about and take care of their bodies.This week in the magazine, Alexandra Jacobs profiles the founder of the shapewear company Spanx, Sara Blakely. Here Jacobs talks with Blake Eskin about how Blakely has used humor, sex, and new technology to make foundation garments for women stylish again, and what the success of Spanx says about how Americansmen as well as womenthink about and take care of their bodies.

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