Creating 'Passion Brands'
Remix Summit | Sep 17, 2014
The creative and cultural sectors are responsible for the most exciting and inspirational content and experiences being produced today. How do we leverage this position of strength to create brands and marketing campaigns that audiences get passionate about? So called 'passion brands' are able to create powerful emotional connections with consumers and the arts are well placed to take advantage of this trend.
On this panel chaired by Wisdom Hackers founder Alexa Clay, you'll also hear:
- Tim Lebrecht, Chief Marketing Officer, NBBJ
- Lindsay Siegel, Director, Zahn Innovation Center, CCNY
- Maggie Hartnick, Director of Strategy & Branding, LaPlaca Cohen
- Tyler Gage, Co-founder, RUNA
WNYC is podcasting every panel from Remix Summit, held in New York City on September 17-19.
