Facebook's 'Superusers'
The Brian Lehrer Show | Feb 21, 2022
A new study on Facebook has uncovered a class of "superusers" who produce more engagement than 99 percent of all users in America. Nathaniel Lubin, fellow at the Digital Life Initiative at Cornell Tech and former director of the Office of Digital Strategy at the White House under President Barack Obama, joins to break down how the Facebook algorithm boosts their reach.
