How Donald Trump Will Wage His Reëlection Campaign

The Political Scene | The New Yorker | Mar 12, 2020

Donald Trump never really stopped running for President. On the day of his inauguration, in 2017, he filed the paperwork to run for reëlection in 2020. As the Democrats have fought a historically long primary battle, Trump has been gearing up for the general election. In particular, his campaign will take place online—he has tapped his 2016 digital-media director, Brad Parscale, to run his 2020 campaign. Andrew Marantz, who profiled Parscale for The New Yorker, joins Eric Lach to discuss Parscale’s role in the Trump phenomenon and what to expect from an increasingly online reëlection campaign.

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