Feist's career took off after she and her song '1234' were featured in an Apple ad.

Indie Rock Sells Out, And Everyone's Happy

Soundcheck | Nov 18, 2013

Not long ago, fans cringed if they heard their favorite band’s music in a TV ad. These days, a song in a commercial is more likely to attract fans than drive them away.

RookieMag music editor Jessica Hopper talks about her recent Buzzfeed piece, "How Selling Out Saved Indie Rock," which details the rise of ad dollars in indie music and the death of “selling out.”

 

Samsung's latest commercial features Lorde's "Royals."

 

And Stephen Colbert recently poked fun at the trend:

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