Jeff Zucker, The Apprentice, and The President

By
Mythili Rao
The New Yorker Radio Hour | Apr 28, 2017

While running NBC, Jeff Zucker recognized Donald Trump’s potential as a performer, and green-lit “The Apprentice.” That show brought the real-estate developer into American homes and enabled his push into politics. When Zucker took over an ailing CNN, Trump returned the favor, so to speak: his campaign and then Presidency brought the network its highest prime-time ratings in decades. But, as David Remnick notes in a conversation with Zucker, Trump seems to have it in for CNN, placing it atop his axis of “fake news” enemies. 

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Mythili Rao

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