Why the Secret to Innovation is in the Details

The Leonard Lopate Show | May 26, 2016

Branding expert Martin Lindstrom has advised the world's top companies on their branding strategies, from Coca Cola to Nestle. In his latest book, Small Data: The Tiny Clues the Uncover Huge Trends he reveals how he gathers key data by observing the small details of daily life - valuable information which could lead to the development of a new product, or improvements to products that already exist.

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