Why the Secret to Innovation is in the Details

The Leonard Lopate Show | May 26, 2016

Branding expert Martin Lindstrom has advised the world's top companies on their branding strategies, from Coca Cola to Nestle. In his latest book, Small Data: The Tiny Clues the Uncover Huge Trends he reveals how he gathers key data by observing the small details of daily life - valuable information which could lead to the development of a new product, or improvements to products that already exist.

WNYC is funded by sponsors and member donations

Top Stories

Mamdani wave: Lander, Valdez and Avila Chevalier win congressional primaries

A major night for Mayor Mamdani's political movement.
Gothamist |

Micah Lasher wins crowded Democratic primary for Manhattan U.S. House seat

Lasher bested a busy field to put himself in position to take one of the House’s wealthiest and bluest seats.
Gothamist |

Taking Out NYC's Trash, One Block at a Time

All Of It with Alison Stewart |

Hillary Clinton on How Donald Trump Lost the Iran War

The former Secretary of State says that Benjamin Netanyahu and others tried to get her on board with an Iran attack. It was Trump who finally took the bait.
The New Yorker Radio Hour |
YOU ARE ONLINE