Why the Secret to Innovation is in the Details

Branding expert Martin Lindstrom has advised the world's top companies on their branding strategies, from Coca Cola to Nestle. In his latest book, Small Data: The Tiny Clues the Uncover Huge Trends he reveals how he gathers key data by observing the small details of daily life - valuable information which could lead to the development of a new product, or improvements to products that already exist.