NYC Gets Federal Pedestrian Safety Grant to Target "Young Men"

The National Highway Traffic Safety Administration just announced the winners of its $1.6 million pedestrian safety grant program, and New York City is getting the largest award.

From the release: "New York City was awarded $805,801 and will use the funds to address speeding drivers and drivers who do not yield to pedestrians in crosswalks. The city will work on reaching the demographic most likely to be in pedestrian crashes – young men – through social media and enforcement activities in high-crash areas. In New York City, a total of 127 pedestrians were killed in motor vehicle crashes during 2012, representing 47 percent of the city's total traffic fatalities."

So far this year, 60 people have died on NYC streets. Of that number, 32 were pedestrians.