Rebranding Connecticut

All Of It with Alison Stewart | Dec 19, 2023
Connecticut often feels overshadowed by neighbors like Massachusetts, New Hampshire, and Vermont, all states with strong identities and recognizable brands. So, the state is rebranding. New York Times reporter Amelia Nierenberg joins us to discuss her recent article, "Stuffy, Preppy, Sleepy: Can a Rebrand Fix Connecticut’s Reputation?" and take calls from Connecticut listeners about how they would brand the Nutmeg state.

 

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