The South Bronx Reacts to Rebranding Efforts: ‘What Piano District?’

The Brian Lehrer Show | Nov 9, 2015

A group of developers are trying to rebrand part of Mott Haven in the South Bronx as "The Piano District" - which is a nod to the piano factories that used to be there a century ago.

Eddie Small, reporter/producer for DNAinfo covering the South Bronx, explains why some community members are pushing back against the rebranding (using the hashtag #WhatPianoDistrict), describes pending plans to build luxury waterfront housing in the area, and talks about how a #BronxIsBurning-themed Halloween party thrown by the developers recently threw fire on local concerns about gentrification.

Top Stories

One Refugee’s Journey Through ICE Detention

Black and Latino Leaders React to DSA Wins

Jewish elected leaders criticize Mamdani’s rhetoric after Upper West Side stabbings

Cat Cohen's New Comedy Musical 'Broad Strokes'

YOU ARE ONLINE