Throwing Cold Water on the #IceBucketChallenge

The Brian Lehrer Show | Aug 19, 2014

The #IceBucketChallenge is going viral, and has raised impressive funds for ALS research. But some argue that it's an example of charity done the wrong way, without real awareness. We discuss what works and what doesn't with Ken Berger, President and CEO of Charity Navigator.

Post by Brian Lehrer.

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