How Corporations Capitalize on Our Attention

The Leonard Lopate Show | Oct 18, 2016

Tim Wu, professor at Columbia Law School and chairman of the media reform organization, Free Press, joins us to discuss, The Attention Merchants: The Epic Scramble to Get Inside Our Heads. Wu, best known for his development of Net Neutrality theory, looks at the rise of industrial-scale “attention harvesting” as part of a business model by firms to capture the attention of individuals for reseal to advertisers.

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