Under a Watchful Eye: How Colleges are Tracking Students to Boost Graduation Rates
Colleges need to get more students to graduate, and many schools are embracing a tool used by corporations and social media companies to track the clicks and movements of their customers: big data. A growing number of colleges are collecting and crunching vast amounts of data about students to help steer them to courses and majors they can manage — where they’re more likely to do well.
But what do students gain and lose when they’re tracked onto a narrow path to graduation? Reporter Jill Barshay of the Hechinger Report teams up with APM Reports to examine the growing use of predictive analytics to get more students across the finish line and deliver more revenue to schools and how that is reshaping the college experience.
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