What's It Worth to You?

The Brian Lehrer Show | May 28, 2015

D.T. Mongan, a lawyer specializing in finance and corporate transactions and Anna Bernasek, who writes the Datapoints column for The New York Times and is a writer for Newsweek, are the co-authors of All You Can Pay: How Companies Use Our Data to Empty Our Wallets. They explain the way data collection is affecting pricing on the web.

"Sellers have always tried to size up buyers & find out how much they can get in a given transaction." Now they use data, says D.T. Mongan.
— Brian Lehrer Show (@BrianLehrer) May 28, 2015

D.T. Mongan and Anna Bernasek are here in the studio talking about how big data allows price manipulation online: pic.twitter.com/yKf9fh92RE
— Brian Lehrer Show (@BrianLehrer) May 28, 2015

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