Powers of Ten

Studio 360 | Feb 22, 2011

A 1977 short film called Powers of Ten by the great designers Charles and Ray Eames is a unique demonstration of that principle of scale. The Eames are best known for a famous mid-century modern chair, and had a rule to always look at something from the next biggest or next smallest frame of reference. Powers of Ten shows how our view of something changes radically according to our distance from it. Produced by Chris Spurgeon.

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