Demeter

Studio 360 | Feb 23, 2011

Perfumers generally design complicated scents to stimulate a fantasy or a mood, not to match any one particular thing. But one small fragrance company in New York called Demeter takes a different approach. Demeter bottles the smell of celery, or of a gin and tonic, or of snow. Sarah Lilley went to find out what isolating smells like these does for us.

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