Key Words

The Brian Lehrer Show | Mar 21, 2011

Pollster Frank Luntz, consultant and author, is known for his work selling political candidates and ideas. He discusses his new book, Win: The Key Principles to Take Your Business from Ordinary to Extraordinary, which offers insights in choosing key words and phrases to sell products.

→ Listen, Read a Recap, and Add Your Comments at It's A Free Country

WNYC is funded by sponsors and member donations

WNYC Homepage - Top Stories

Mayor Mamdani on the Knicks' Victory

New York City Mayor Zohran Mamdani drops in to talk about the Knicks' win and the city's celebrations.

The Brian Lehrer Show |

Rachel Goldberg-Polin on Losing a Son in Gaza. Plus, How Pablo Torre Is Changing Sports

An advocate for the Israeli hostages held in Gaza discusses her book, “When We See You Again,” and the sports journalist explains his Pulitzer Prize-winning investigation of an N.B.A. team.

The New Yorker Radio Hour |

The UK’s Violent Riots Were Stoked by Elon Musk and a Global Far-Right Network

The trillionaire's role in Belfast; chaos at 60 Minutes; and how to survive authoritarianism.

On the Media |

Knicks jersey, FIFA shirt and a Puerto Rican parade hat: Archbishop embraces NYC's big weekend

The archbishop said he watched every minute of the Knicks' championship win and praised sports for bringing people together.

Gothamist |